Time, Scheduling and cinema-going – Mark Jancovich

I have decided to start looking at some academic texts in order to back up some of my thoughts and own theories from my primary research.The first quote that I have come across is from Mark Jancovich and is related to my yet to be fully developed idea of people feeling different as they enter different types of cinemas. For example a young teenager may feel incredibly awkward and out of place when entering an independent art house type cinema.
“The same place will have different meanings to different people. While the local arts cinema is perceived as pleasant and relaxing to some, others feel deeply anxious within it. Nor are these different responses merely individual in character: they are tied to a whole series of social and cultural factors.”
This quote is from one of the first journals that I had planned to look at and certainly seems to be on the same sort of level that I am on. Looking at the small, subtle differences of the types of cinemas, independent and multiplex.

Jancovich, M. (2011) Time, scheduling and cinema-going. Media International Australia, Incorporating Culture & Policy., pp. 88

The journal article goes on to say the following.
“Furthermore, these issues also demonstrate that film consumption should not simply be seen as an activity of either leisure or pleasure. In her account of food, Deborah Lupton describes the distress that one mother feels over her child’s diet (Lupton, 1996). The child will only eat egg and chips, foods that have the wrong associations for the mother. Much the same is also true of children’s viewing habits, and many parents not only talk with dismay about their children’s taste in films but feel particularly contaminated by the fact that they often have to accompany young children on cinema trips. For some, these trips to the cinema are so painful that partners takes turns fulfilling this ‘duty’, while others create networks of parents among whom such responsibilities can be shared. In these cases, film consumption is not a pleasurable activity or leisure, but a deeply unpleasant form of domestic labour.”
This is a very long quote that I would probably look to cut down for my essay but it poses an interesting theory, that I feel may more regularly take place at a city centre multiplex in regards to a high budget, low thought provoking hollywood blockbuster.

Jancovich, M. (2011) Time, scheduling and cinema-going. Media International Australia, Incorporating Culture & Policy., pp. 89




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