Upgrade culture video


One thought on “Upgrade culture video

  1. I’m not quite sure about this Patrick…I like what you’ve done putting all the ads together but I think you need to provide more of a critique to the rather queasy Apple propaganda (collecting all the clips together like this is a really effective way of reflecting the almost religious/cult nature of the apple image) – maybe a contrast with some of the ecological/economic costs of this constant upgrading?

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